Matt Martinez started his career in 1923 at the age of six selling tamales from a wooden pushcart by the Texas Capital. Matt & Janie opened El Rancho in 1952 on East 1st Street in downtown Austin, with no employees and seating for 40. Matt worked the front of the house and Janie made everything from scratch in the kitchen. Today the South Lamar restaurant seats more than 500. Matt’s El Rancho still makes everything from scratch. Our in house tortilla factory grinds Non-GMO corn daily to make the freshest corn tortillas and chips you can find. Our famous Margarita's are made with fresh squeezed lime juice. Matt's El Rancho is still family owned and operated by Matt & Janie's daughters, Gloria, Cecilia and Cathy and daughter in law Estella.